How to fine-Tune Your Pricing
Professional Pricing society podcast
Recorded on the 12th January 2017.
This podcast discusses common pricing errors businesses make, and how to optimise prices over the short and long term. It provides plenty of case studies to help the listener relate to how the ideas may be applicable for the own business.
Common Pricing Errors & How to Solve Them
Recorded on the 24th February 2017.
This podcast looks at some of the key pricing errors we witness within businesses, such as an over-reliance on cost-plus pricing, not understanding the importance of value, an over-reliance on excel, and much more. It then goes onto cover ways in which businesses can plug the gap and fix these errors.