Pricing strategy refers to method companies use to price their products or services. Almost all companies, large or small, base the price of their products and services on production, labor and advertising expenses and then add on a certain percentage so they can make a profit.
Businesses can use distinct or combinations of different pricing strategies dependent on their overall business objective. Finding the right pricing strategy is crucial for business success.
Below is an introduction to the various pricing strategies available to you:
A method that ensures the price of your product or service covers the variable cost, plus a proportionate amount of fixed costs.
BlackCurve Solutions Limited. Registration No. 10089233.
Registered in England and Wales. VAT Registration No. 253537795.
The “BlackCurve” name and logo are trademarks and properties of BLACKCURVE SOLUTIONS LIMITED.