Can You Afford to Discount?
Every business participates in some form of discounting - whether it's the 'happy hour' in a pub, to a manufacturer charging less because the customer is a big company.
Whatever it is, these forms of discounting will have a significant impact on your business performance.
Download the Can You Afford to Discount? guide to find out how a pricing strategy based on discounting could be harming your business and impacting your profits.
- What is a discounting pricing strategy?
- When are there good reasons to discount?
- The disadvantages of discounting and how to avoid them.
- Seven discounting tactics.
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