Can You Afford to Discount?

Every business participates in some form of discounting - whether it's the 'happy hour' in a pub, to a manufacturer charging less because the customer is a big company.

Whatever it is, these forms of discounting will have a significant impact on your business performance.

Download the Can You Afford to Discount? guide to find out how a pricing strategy based on discounting could be harming your business and impacting your profits.


  • What is a discounting pricing strategy?
  • When are there good reasons to discount?
  • The disadvantages of discounting and how to avoid them.
  • Seven discounting tactics.


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