The Ultimate Guide to Discounting

On the face of things, discounting would seem to be a sound business strategy.

However, many businesses hate discounting. Why would they want to discount if that means slashing their margins?

Despite this it is still one of the most common tactics to drive sales, and it is therefore extremely important that it is managed in the right way.

Download The Ultimate Guide to Discounting, and learn how to effectively use discounting to boost profits and attract customers.


  • How to make discounting work in your favour
  • Discounting ideas that drive sales
  • Reasons to resist discounting
  • Dynamic discounting and pricing


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